YouTube advertising revenues reached over $15 billion in 2019 versus the estimated $3.4 billion in 2018.
#Video shorts meaning how to
Innovative companies are constantly analyzing how to best spend their ad dollars and YouTube’s ad platform is paying off. Below are some short-form video statistics reflecting how bite-sized videos fit into a modern advertising strategy. Short-form videos can be just as informative as written guides, all the while quicker to consume.Īdvertising via video is effective in the form of paid ads and organic video alike. When it comes to either watching a video or reading text to learn about a product or service, 72% of people prefer video. The beauty of video is that it’s not only time-efficient but also represents a way to show your audience what you’re selling versus telling them about it. By keeping your videos short-and-sweet, viewers are less likely to tap away.Īdditionally, mobile consumers are much more likely to watch a 30-second snippet than scroll through a blog post or marketing copy.ħ2% of People Prefer Video vs Text to Learn a New Product or Service. The same logic rings true for ads and marketing content via mobile devices.
Pop quiz: would you rather watch a feature film on your smartphone or your home TV? Majority of Online Media Consumption Happens on Mobile Devices You’d be surprised at what you can squeeze in a 15 or 30-second spot.Ĭolormatics wrote an article covering the best short form video content trends that are known to increase Ad recall lift. Consumers are absolutely in love with bumper ads and short-form videos that entertain and inform in no time flat. The average business video duration is getting shorter. No scrolling or reading required.Ĥ9% of Business Videos Are Less Than a Minute Longįood for thought: producing a commercial for your business doesn’t mean you need a lengthy script or elaborate setting. Much like we’re hooked on Netflix, video content keeps viewers seamlessly moving from one piece of content to the next.įor businesses creating video, this means that viewers can get to know your brand and product in mere seconds. To say that consumers today are binge-watchers would be the ultimate understatement. Oh, and the accessibility and affordability of commercials and animation likewise mean the barrier for creating such video is lower than ever.Īverage Consumer Spends 40 min/day Watching YouTube The fact that a single video can span the likes of social media, YouTube, paid ads and your website is evidence of why the majority of the Internet is video now. Not only that, but businesses can get a ton of mileage out of any given piece of video content. While written content (like this post!) is still valuable, there’s been a seismic shift away from long-form blogs and articles to short form videos and snippets.Īttention spans are shrinking and video represents an entertaining, passive way to consume information.
60% of Internet Traffic Revolves Around Video To kick things off, check out how much video has taken over the Internet and what it means for businesses.
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